It is not at all easy to understand how search engines like Google provide ranking to different websites. In fact, Google incorporates several methods for determining which website is eligible to be on the first page of its search results. Although, the exact formula used by Google is kept a secret, but you can always implement some basic search engine optimization steps to improve your site’s ranking in Google’s search engine results.
No Quick Remedies
If anyone tells you that there are quick schemes and guarantees for improving your page results then you’re probably falling for a scam. The best way to ensure that you get improvement in your SEO is to ensure that your site is visited as well as written in a way that humans prefer to read.
In case you are planning to play tricks or use foul methods to improve your SEO, Google will eventually figure out and transform their formula so that your site plummets to the end of the search results, and that can be disastrous for your website. Here are a few basic search engine optimization steps that you can use to effectively improve your website results in Google’s search engine ranking.
Incorporate Keyword Phrases
Keyword phrase is the set of words that you assume maximum visitors will use in a search engine for finding content. It is primarily the subject you would like to give to your page in accordance to Google’s preferences. There is an immense amount of energy that you can implement through keyword phrases alone that can help you improve the ranking of your site. It is necessary that your keyword phrase appears somewhere within your content, especially the first paragraph. However, do not overdo it in any way and never make it appear unnatural. If somehow it appears to be spam, then it most probably is!
The main point is to communicate like a normal human by using words that most humans do when looking for a page related to your subject/topic. If you can tell people what they are going to read through your keyword phrase then that can prove helpful for you. Don’t try to simply adjust the keyword phrases as and where you want. Just think, if you were to search for the website that you created, what kind of keyword phrase would you type into search engines like Google for individual pages?
In fact, you can find a distinct perspective by asking someone to read what’s on your page and then suggest you with what the keyword phrase should be. Alternatively, you can check out Google Trends and find out if any particular phrase has started gaining popularity lately, and use that phrase, if relevant, as your keyword phrase.
Provide Name To Your Pages
Provide all your pages with a descriptive name as well as <title> attribute. It is crucial for your website’s SEO as Google practices displaying search results in the form of a link that uses the title of the Web page. Therefore, you need to provide a title to your page. “Untitled” links are unimpressive and uninviting as no visitor shows interest in clicking on such links. If you find it appropriate then use the keyword phrase of the page in your page title. And it is rather obvious that if your article happens to be based on orangutans, the title of your page will have orangutans in it.
Keyword Density Matters
One important thing that Google searches for while cataloging pages is keyword usage density, or how often does the keyword appear. Try to make use of natural phrasing. Don’t think you can trick search engines by repetition of the keyword several times over or by making your text “invisible”. That does not work! On the contrary, such behavior can result in your website getting banned.
Make sure that your opening paragraph throws sufficient light on the subject of your page and what it actually is about. Such a practice is not only good but can also assist search engines to discover your page.
Indulge In Social Networking
With the rage of social networking sites, it can be a good idea to promote your site through social media networks. That being said, it remains unclear as to how such social networking can affect your website SEO and ranking directly. The good news is that social networks can help more traffic divert to your website, so you need to ensure that your content is more “social friendly”. Adding relevant and interesting images along with engaging titles to your content can prove helpful.
Give Due Attention To The Links
An important factor that affects your SEO is Google’s interest in hyperlinks. Google will look into all those links that come from and go to your website. Google will also scrutinize the words that you use in such links in order to determine your page content. Incorporate links within your web pages to lay emphasis on your keywords. Instead of writing, “click here if you want to find out more about orangutans”, try something like, “Read more about orangutans”.
Again, PageRank is determined using links from one or more websites to your particular website. PageRank can be improved through the exchange of text links with some other website that is relevant to your website. It is absolutely okay to provide link to your particular website. But it is recommended that you link to other places too that are relevant. However, banner exchanges don’t help in any way, and you should also stay away from any page that requires you to pay for such service as they are spammers that can adversely affect your rank.
Opt For A Mobile Friendly Website
Most people opt for searching content through their phones. This means that you need to make mobile-friendly content so that you have a rich user experience. This will also enhance your SEO. In fact, Google has already provided strong indications that one good way to improve Google ranking is mobile-friendliness. You can seek Google’s assistance on how to setup your website for mobile.
Make Search Friendly Graphics
Provide <alt> attributes to your images. It will make your site more accessible for visually impaired visitors and it will also give you one more opportunity to incorporate relevant keyword for Google to view them. Remember that you should not stuff any keyword that’s out of place or irrelevant.
Focus On A Good Design
What matters eventually is how well-organized your pages are as Google has the tendency to give higher ranks to well-designed websites. When designing your page make sure that the entire setup is clutter-free and sends a clear message. Good design can effectively promote your website and enhance your SEO.
In Conclusion
The above-mentioned steps, if implemented in the proper way, can bring visible changes in your website ranking during search results. However, if you are unsure of incorporating these changes on your own, take professional help from experienced service providers for improving your SEO.
