SSL stands for Secure Sockets Layer and forms the backbone for securing the internet. SSL secures the information that is sent over the internet by establishing a secure connection between the web server and the visitor’s web browser. If you have ever wondered why your website needs an SSL certificate, let’s look at why is it important to have the certification. It’s important to install an SSL certificate on your website as it secures sensitive information like usernames, passwords, and payment details.
Benefits of Using an SSL Certificate
An SSL certificate installed on your website provides privacy, security and data integrity for the client. Some of the main advantages are listed below.
Encryption of Sensitive Information
SSL encrypts the sensitive information that is sent across the internet to make sure that it is read and understood only by the intended parties. As the information passes across multiple computers, the chance of a third party getting access to the information is higher. SSL certificate encrypts the information by inserting random characters to make it unreadable to anyone other than the intended parties.
Provides Authentication
An SSL certificate ensures that the information on the website is passed on to the right server and is not intercepted. Along with the SSL certificate, a server certificate gets issued to show that the SSL certificate provider can be trusted.
Provides Customer Trust
The visual cues associated with an SSL certificate helps to build the customer trust. The https protocols instead of http protocol, a padlock icon or a green bar are some of the cues that visitors or customers look out for to decide whether to trust the website or not. Site seals and images that indicate trusted encryption are used in these websites which assure the customers of information protection.
Protects against Phishing
An SSL secure website protects against phishing attacks. Phishing emails include links to genuine looking replicas of credible websites. As securing the website with an SSL certificate requires various levels of verification, it is difficult to replicate an identical website. As the customers or visitors won’t get to see the signs of a secured site, they are most likely to navigate from the site.
Provides PCI Compliance
In order to meet the standards laid down by the Payment Card Industry Compliance, any online business should have an SSL certificate to receive and store payment information like credit card details.
Higher Google search Rank
Having an SSL certificate installed on the website will increase the ranking position of the website, which will help to increase the number of visitors.
Reap the benefits of SSL
Using SSL on the website will help to attract more customers as it is a sign of trust above anything else. SSL helps to protect the website information and the client’s information. Also, with an SSL certification, you can breathe a sigh of relief knowing that all the information is secured and protected from all kind of vulnerabilities. Even though there is a cost involved in installing SSL on your website, the benefits of it will help in attracting more long time customers. Say yes to SSL installation and start reaping the benefits of it.
