Email marketing still remains the most viable online marketing channel. According to a 2014 marketing survey, the return on interest (ROI) derived from email marketing supersedes that from other channels. Email marketing was found to have accounted for more than 20% of the sales made by some of the businesses which were studied.
Given the significance of email marketing, it’s important that you employ it as a marketing avenue. Below are five steps which you can take to help you grow your email list and widen your customer base:
1. Create opt in boxes on your website
One simple way through which you can enlarge your email list is by having opt in boxes on your website. An opt in box allows you to get email addresses from your site visitors in just a few seconds and steps. It is for sure a less tasking way of getting new email addresses.
To experience more success with this option, it’s important to place the opt in box at a strategic position on your site. The top of the website is especially ideal as it makes the box more likely to be seen by visitors. In order to further encourage visitors to fill the opt in form, you should provide an incentive such as an e-book or a white paper to go alongside it.
2. Run a giveaway campaign
Another way through which you can grow your email list is by hosting a giveaway. You can do this by holding a contest or giving test questions and then attaching a price for the winners. People usually get excited about giveaways and chances are high that they will want to participate in your giveaway. You can get to have new email addresses by asking participants to sign up using their names and email addresses.
It’s not just enough to offer a prize, the prize should be something that is valuable and enticing to your target customers. By having a reward that is dear to your target customers, you will encourage many of them to enter the giveaway promotion and thereby get to have more email addresses.
3. Use of content upgrades
You can tap into your visitors’ interest in your site’s contents and use it to build your email list. An engaging website or blog post is a perfect place to start. You can ask the reader for their email address at the end of such a post. How can you do so? You may ask. Well, you can simply tell the reader to leave you their address so that you may send them a more detailed version of that particular post. Most readers may want to do so especially considering the fact that the post piqued their interest in the first place.
4. Use of share buttons within your emails
Including share buttons within your emails can also be an ideal way of building your email list. Share buttons encourage your subscribers to share your emails with their friends, family, and colleagues. Additional reads for your mails will most likely to translate to more site visits and even more email subscribers.
5. Market yourself within other brands or people’s emails
You can grow your email list by having other brands or people include you in their emails. This can be even more helpful if these brands or persons are influencial.
Some of subscribers of the party that includes you in their own email campaign are likely to visit your site. They can also additionally subscribe to your emails or updates. All these will help you build a longer email list.
With the use of these five steps and more, you can be able to grow your email list and get to acquire more customers.
